ALIX PARK
Born in Seoul, having studied and worked in cosmopolitan cities such as Seoul, Paris, and Los Angeles, my trilingual and multicultural background has greatly influenced my unique perspective on the fashion industry. I am deeply passionate about making a positive impact, solving problems, mentoring, leading teams, and cultivating a creative vision.
EXPERIENCE
Creative Director / Founder
• Maison Soyenne, 2020 - 2024
• A Los Angeles Fashion Brand “Laid-Back Cool & Casual Chic” with a sense of humor inspired by minimalism and eco-friendly principles
• Created, established and managed the brand persona
• Oversee all the creative process of design, graphics, logistics, product development, and marketing
• Merchandise and manage social media and sales of e-commerce
Art Director / Freelancer
Hardin Bourke Entertainment, 2015 - 2025
• An Artist Management Firm in LA and NYC with an Indie record label
• Created and directed overall visual development of a band or artists including the creation of assets like photos, artworks and fashion style
• Styled artist(Robert DeLong) 2 times For Coachella
Head Designer
• Blueprint, 2016 - 2019
• Contemporary Line based in Los Angeles & NYC
• Reinvented and implemented the brands aesthetic
• Oversaw all the creative process of design, graphics, logistics, product development, and marketing
• Merchandised and managed sales
Head Designer
Fang Inc, 2003 - 2015
• Junior Contemporary Market located in Los Angeles & NYC
• Developed concepts, designed, and produced fashion items with the brands aesthetic
• Directed and executed the quality control design and graphic team
• Oversaw all the creative process of design, graphics, logistics, product development, and marketing
Creative Director
Handsome Corp, 2000-2002
• Luxury, High-end brand in Seoul, South Korea
• Recreated, established and managed the brand identity
• Oversaw all the creative process of design, graphics, logistics, product development, and marketing
• Created and directed advertising and campaigns
• Merchandised and managed sales
EDUCATION
Bachelor Arts Degree in Fashion Design: Seoul Women’s University, Seoul, Korea
Bachelor Design Degree in Mode: Studio Berçot, Paris, France
French Language Highest Level Superior: University of Sorbonne, Paris, France
Executive Education Digital Marketing: Yale School of Management, USA
SKILLS
Adobe Suite: Illustrator+Photoshop+InDesign+Lightroom+Premiere Pro
Design Direction
Branding & Identity
Team Management
Project Management
Concept Development
Cad Design
Website Design
Garment Construction
Trilingual: English+Korean+French
Trend Forecasting & Analysis